VOX’s victory in Region of Murcia: the discourse of the party’s leaders and voters

The last Spanish general election on 10th November 2019 are remarkable due to the outstanding results of emerging political party VOX. VOX’s votes specially took off in Region Murcia, taking most seats provided by this Autonomous Community Parliament. This research aims explore Murcia comparing discourse with their voters’ and thoughts through hypothesis-generating case study method. To do so, we analysed following Critical Discourse Analysis (CDA) methods. Lastly, compared that analysis thoughts, which were collected means group discussions. Results confirm a resemblance between leaders Murcia. Keywords: VOX; discourse; Murcia; far-right wing; elites mass.